Fair Trade and Fairtrade

What is the difference between Fair Trade and Fairtrade? 


Fair Trade is a general term that is often defined as a trading partnership, based on dialogue, transparency and respect, which seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers – especially in the South.

The term Fair Trade includes both labelled and unlabelled goods and the work of alternative trade organisations, Fair Trade federations and networks such as the World Fair Trade Organization (WFTO) and Fair Trade Tourism.


The Fairtrade Mark is a registered certification label for products sourced from producers in developing countries. Fairtrade offers producers a better deal and improved terms of trade. This allows them the opportunity to improve their lives and plan for their future. Fairtrade offers consumers a powerful way to reduce poverty through their every day shopping. The Fairtrade Mark is a registered trademark of Fairtrade International (FLO). It certifies that products meet the social, economic and environmental standards set by Fairtrade. The Fairtrade Mark is now the most widely recognised social and development label in the world. The Mark is owned and protected by Fairtrade International on behalf of its members.