Marketing partners

Joint marketing

Fair Trade Tourism works closely with South African Tourism (SAT) to promote South Africa as “the world’s first Fair Trade Tourism destination”.

We do this through distribution of collateral, inclusion of Fair Trade Tourism news in SAT newsletters and blogs, participation in trade and road shows and through joint marketing agreements (JMAs).

Fair Trade Tourism has successfully concluded two JMAs with SAT, one focusing on European source markets (2012) and one focusing on the USA and Australia (2013).

As new opportunities become available, we will inform you and indicate how your business can benefit from the partnership.


Fair Trade Tourism partners with a number of media and distribution channels to provide platforms to promote Fair Trade Tourism and Fair Trade Tourism certified businesses. This could take many forms, and examples of current partnerships are:

  • Tour operators that commit to provide preferential exposure to Fair Trade Tourism certified businesses, or to promote complete Fair Trade Holidays. 
  • Online distributors that give Fair Trade Tourism certified businesses preferential exposure. Through the Sabre Eco-certified Hotel Programme, all Fair Trade Tourism certified businesses listed in the Sabre GDS are clearly indicated. 
  • Other online distributors that give Fair Trade Tourism certified businesses preferential exposure are: GreenHotelWorld, Book Greener, Book Different and Destinet.
  • Industry news portals: Fair Trade Tourism has scheduled news exchange agreements with WTTC’s Tourism for Tomorrow newsletter and Safari and Tourism Insurance Brokers (SATIB), and many other industry news portals regularly feature our media releases (such as Tourism Update, Travel Mole and the Adventure Travel Trade Association)
  • Local travel magazines: Fair Trade Tourism has an excellent relationship with both Getaway and Africa Geographic, which regularly feature Fair Trade Tourism updates and editorials. We have also in the past facilitated many competitions in the electronic and social space
  • Awareness-raising NGOs in source markets: Fair Trade Tourism has long-standing relationships with many awareness-raising NGOs in important source markets. These partners promote Fair Trade Tourism on a regular basis through distribution of hard copy and electronic collateral, news updates, blogs and editorial features. Examples of European partners include Tourism Concern (UK), EED – Tourism Watch (Germany), Schyst Resande (Sweden) and akte (Switzerland)..