Marketing benefits

Joint marketing

Fair Trade Tourism works closely with South African Tourism (SAT) to promote South Africa as “the world’s first Fair Trade Tourism destination”.

We do this through distribution of collateral, inclusion of Fair Trade Tourism news in SAT newsletters and blogs, participation in trade and road shows and through joint marketing agreements (JMAs).

Fair Trade Tourism has successfully concluded two JMAs with SAT, one focusing on European source markets (2011) and one focusing on the USA and Australia (2012).

As new opportunities become available, we will inform you and indicate how your business can benefit from the partnership. with the objective of a pilot project to position Inhambane Province as a sustainable tourism destination. 


Fair Trade Tourism partners with a number of media and distribution channels to provide platforms to promote Fair Trade Tourism and Fair Trade Tourism certified businesses. This takes many forms and examples of current partnerships are:

  • Tour operators that commit to provide preferential exposure to Fair Trade Tourism certified businesses, or to promote complete Fair Trade Tourism certified Fair Trade holidays. Click here to see current tour operator partners
  • Online distributors that give Fair Trade Tourism certified businesses preferential exposure. Through the Sabre Eco-certified Hotel Programme, all Fair Trade Tourism certified businesses listed in the Sabre GDS are clearly indicated
  • Industry news portals. Fair Trade Tourism has scheduled news exchange agreements with WTTC’s Tourism for Tomorrow newsletter and SATIB, and many other industry news portals regularly feature our media releases (such as Tourism Update, Travel Mole and the Adventure Travel Trade Association)
  • Local travel magazines. Fair Trade Tourism has an excellent relationship with both Getaway and Africa Geographic, which regularly feature Fair Trade Tourism updates and editorials. We have also in the past facilitated many competitions in the electronic and social space
  • Awareness-raising NGOs in source markets. Fair Trade Tourism has long-standing relationships with many awareness-raising NGOs in important source markets. These partners promote Fair Trade Tourism on a regular basis through distribution of hard copy and electronic collateral, news updates, blogs and editorial features. Examples of European partners include Tourism Concern (UK), EED – Tourism Watch (Germany), Schyst Resande (Sweden) and akte (Switzerland)
  • The Power of You Partnership a South African campaign that promotes the shared messages of leading social and environmental eco-labels. The campaign aims to show a whole new generation of South Africans that you have the power to change the world through simple everyday choices. The POWER OF YOU partners are eco-labelling programmes that certify products and services against ethical and environmental standards. They are all independent, non-profit, and globally recognised as members of the International Social and Environmental Accreditation and Labelling (ISEAL) Alliance. The partners are Fairtrade South Africa, Fair Trade Tourism, Marine Stewardship Council (MSC) and Forest Stewardship Council (FSC).
  • Tourism for Tomorrow Awards The new call for entries for the 2016 Tourism for Tomorrow Awards is now open for Travel & Tourism businesses to showcase their sustainability best practices. These awards are an initiative of The World Travel & Tourism Council is the global authority on the economic and social contribution of Travel & Tourism. It promotes sustainable growth for the sector, working with governments and international institutions to create jobs, to drive exports and to generate prosperity. Click here to apply. 
  • Fair Trade Tourism has a signed Joint Marketing Agreement (JMA) with Mozambique Tourism Authoirty (INATUR) with the objective of a pilot project to position Inhambane Province as a sustainable tourism destination. The Mozambique Tourism Authority (INATUR) is a tourism board responsible for implementing public sector programmes that focus on tourism destination marketing, training, classification/grading, investment promotion and for managing some government tourism property assets, development of tourism special areas and the promotion of development programmes (relating to tourism) in Mozambique.

We hope to strengthen these media and distribution channel partnerships going forward, and would like your input.

Is there a particular platform that you feel would be suited to promote Fair Trade Tourism and Fair Trade Tourism certified businesses? Would you like to provide a competition prize for a featured competition with Getaway or Africa Geographic? Do you have news that is suited for a particular source market partner? If so, let us know!