All promotional materials (both in hard copy and electronic) are up to date and accurately depict the tourism business in terms of size and scope

What does this mean?

  • It is important that when you market your business you ensure that the information you give through to customers is a true reflection of who you are, what you stand for and what you can offer.
  • Guests should never be misled through any communication from your business and have unrealistic expectations of what you offer.
  • Make sure to update your promotional materials and website as often as possible or as soon as any changes take place within the business or onsite.
  • Ensure that rates communicated are accurate.