Asilia recognised by Fair Trade Tourism in a first for Tanzania

 Responsible Tourism Tanzania (RTTZ) and Fair Trade Tourism’s  pioneering mutual recognition initiative, which sees best practice in local responsible tourism being recognised globally, has added eight world-leading camps to its portfolio.

The camps - Sayari, Oliver’s; Little Oliver’s; Namiri; Dunia; Kimondo; Olakira and Ubuntu – are part of Asilia’s renowned East African offering, making it the first company in Tanzania to achieve this accolade.

“We are immensely proud of this achievement,” says Asilia’s Positive Impact Co-ordinator, Clarissa Hughes.  “It means that our efforts are not only recognised nationally but also internationally, on a level that is understood across the board.”

Fair Trade Tourism is partnering with like-minded African responsible tourism organisations like RTTZ through its mutual recognition agreements in an effort to raise awareness of the critical role sustainable, responsible tourism plays in the continent’s unfolding tourism landscape. Through these groundbreaking agreements the organisation is helping to both benchmark standards in sustainable tourism and position Africa as a major role-player in making tourism a powerful tool for change.

“By working with partners like RTTZ across Africa, Fair Trade Tourism is providing valuable market access to mutually recognised businesses through its network of approved international inbound and outbound tour operators and its Fair Trade Holiday packages,” says the organisation’s Managing Director, Nivashnee Naidoo. “These are packages in which at least 50% of bednights are spent in either Fair Trade Tourism mutually recognised or directly certified businesses,” she explains. “We are delighted that Asilia’s eight camps can now be added to these itineraries.”

Having attained RTTZ’s Tree Level, Asilia’s eight camps have all been operating for some time and have proved that their working culture and daily operations are fully integrated into a sustainable and responsible management approach.  Systems are in place to monitor and redirect the operations and all the employees understand the triple bottom line approach.  

Membership of RTTZ is entirely voluntary.  Organizations represented on the Board of Trustees include:  Tourism Confederation of Tanzania,  Hotel Association of Tanzania, Zanzibar Association of Tourism Investors, Tanzania Association of Tour Operators, Ministry of Natural Resources and Tourism, Tanzania Tourist Board, Honeyguide Foundation and Round Table Africa.  

Its main mission is to encourage and promote a more sustainable tourism industry in Tanzania. 

“RTTZ is delighted to see Asilia once again leading the way in responsible tourism practices in East Africa,” said Damian Bell, Director of RTTZ. “The partnership with Fair Trade Tourism will enhance the work of RTTZ in supporting and encouraging the development of sustainable tourism, and help to strengthen the economic and business foundation of the Tanzanian tourism industry,” he says.

“We see this relationship as key in communicating the successful growth of a fair and equitable industry in Tanzania to a global audience. Asilia have always been a leader in the fields of sustainability and responsible operations, and it is my pleasure to congratulate them on this remarkable achievement.”

Fair Trade Tourism board member Judy Kepher-Gona is a stalwart of the East African tourism industry and champion of sustainable tourism in the region. “I believe that sustainability is the new luxury. Asilia is on the right track,” says Kepher-Gona.

“All evidence points to a growing recognition of significance of sustainability in tourism. East Africa cannot be left behind. Through the mutual agreement between RTTZ and Fair Trade Tourism, East Africa becomes a global player in the sustainable tourism arena. I hope many more properties in East Africa will follow Asilia’s steps,” she adds.

Asilia is the first and only African safari company to achieve a five-star rating from the Global Impact Investing Rating System (GIIRS) and is graded at the Platinum level for its impact model. “Asilia is leading the way in responsible tourism and investment,” says Hughes.

Find out more about Fair Trade Tourism by downloading the Fair Trade Tourism magazine app. Click here for Apple and here for Android devices.

About Asilia Africa:

Founded in 2004, Asilia Africa has a leading presence in the main safari destinations in Tanzania and Kenya as well as a driving role in a number of pioneering projects. Asilia’s ultimate goal is to turn crucial and fragile natural habitats into lasting conservation economies, benefiting both the environment and local communities. Asilia was recognised as one of the “Best Companies for the World” in 2013 and was awarded the 2014 Tourism for Tomorrow Business Award.

Asilia’s portfolio includes Sayari Camp; Dunia Camp; Olakira Camp; Kimondo Camp; Kwihala Camp; Namiri Plains; Oliver’s Camp; Little Oliver’s; Ubuntu Camp and Rubondo Island Camp in Tanzania. On Zanzibar it has Matemwe Lodge; Matemwe Retreat and Matemwe Beach House and in Kenya: Mara Bush Houses; Rekero Camp; Nomadic Camp; Encounter Mara; Naboisho Camp and Ol Pejeta Bush Camp.

For more information please contact:

Clarissa Hughes

Positive Impact Co-Ordinator, Asilia

Tel: (Cape Town Office) +27 21 418 0468



Sharon Gilbert-Rivett

Fair Trade Tourism Marketing Manager

Tel:+27 (0)12 342 2945/3642

Cell:+27 (0)83 725 9131


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