Cape St Francis receives Fair Trade Tourism certification

The Eastern Cape’s renowned Cape St Francis Resort is the latest South African tourism business to become Fair Trade Tourism certified, adding a further boost to the organisation’s position as the leading sustainable, responsible tourism practitioner in Africa.​

Located on the beach at this popular South African tourism hotspot, Cape St Francis Resort offers a range of accommodation packages to suit all budgets, from backpackers dorms to family cottages and self-catering apartments to beach villas.

The area is perfect for hiking, golfing, sunset cruises or long walks along this unspoilt coastline – one of the most pristine and bio-diverse South Africa has to offer.

Anita Lennox of Cape St Francis Resort comments that apart from being environmentally conscious and committed to fair practice, the establishment also provides various day trips and tours aimed at the upliftment and development of the local community and protection of natural resources.

“As part of our ‘We Care’ programme the resort offers a three-fold tour, taking guests from the resident penguin rehabilitation centre to nearby children’s haven and ending off at a knitting co-operative aimed at empowering disadvantaged people through skills development,” she says.

“Besides this we also recycle all our waste and have a thriving worm farm where compost is produced to grow fresh veggies and herbs for our kitchen,” adds Anita.

Fair Trade Tourism is a South African non-profit organisation promoting sustainable responsible tourism in southern Africa and beyond. It grows awareness about responsible tourism to travellers; assists tourism businesses to operate more sustainably and facilitates a world-renowned certification programme.

The Fair Trade Tourism-certification programme was developed in 2004 and in December 2011 became the first tourism certification programme in Africa to be recognised by the Global Sustainable Tourism Council. It is based on adherence to specific criteria including fair wages and working conditions, fair distribution of benefits, ethical business practice and respect for human rights, culture and the environment.

"We are pleased to see Cape St Francis Resort join the Fair Trade Tourism portfolio, further adding to our diverse offering in the Eastern Cape – traditionally one of our sustainability hotspots" says the organisation's managing director, Nivashnee Naidoo. “The work Cape St Francis Resort is doing in its neighbouring communities is indicative of its deep commitment to the ethics of Fair Trade and sustainable tourism.”  

Fair Trade Tourism encourages and monitors fair and responsible practices in tourism establishments and activities. Its purpose is to create opportunities for business owners and employees of tourism businesses in developing countries to enter and trade in markets governed by fair practice and transparency.

Added to this, it aims to afford tourists travelling to developing countries the opportunity to travel responsibly and make a difference in the lives of the communities in the destinations they travel to, through responsible purchasing of Fair Trade Tourism products, making the Fair Trade Tourism logo the mark of a good holiday.

ENDS

 

For more information please contact one of the following:

Ntlotleng Manale

Fair Trade Tourism Marketing Assistant

Tel: +27 (0)12 342 2945/3642

Email:  ntlotleng@fairtrade.travel

 

Buhle Mhlophe

Fair Trade Tourism PR and Marketing Assistant

Tel: +27 (0)12 342 2945/3642

Email: buhle@fairtrade.travel

 

Anita Lennox

Chief Executive Officer

Tel: 042 298 0054

Email: seals@iafrica.com

Website: www.capestfrancis.co.za

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